I’ve had the honor of capturing brand photos for Kristen before, and I was so excited when we got to create an updated set. Kristen is the owner and lead designer at White Loft Creative, a boutique design firm working with new and established businesses on branding, product design, and marketing collateral. Since our first session, Kristen became a mother of two, a change that has shaped her life and added beautiful new layers to her business. She wanted updated images that reflected this evolution, including her connection with a new niche of clients—mompreneurs.

Meet Kelly Nolan, a Wayzata-based time management expert I like to refer to as the “Queen of the Calendar.” As a Minneapolis brand photographer, my goal for this session was to capture multiple layers of Kelly’s brand—positioning her as both a trusted expert and a warm, approachable guide for busy professionals, many of whom are balancing careers and motherhood.